Listing Service

 

The goal of every seller is to receive the highest net proceeds for their sale.  There are two components to achieving that goal:  First is to receive the highest possible sale price.  Second is to not pay too much sales commission.  The hard part is finding a broker that will do both of these for you!

 

Sales Price:  Achieving the highest sales price can be broken down to the following main components:

1.  A great marketing presentation to bring buyers to your home.  I typically take more than 70 photos of each house I list so that I can pick only the best ones to use in your listing.  Every listing gets a virtual tour attached.  The signage we use is bright and clear, leaving no question that your house is for sale.  The full color flyers include a QR code so drive bys can access your virtual tour instantly on their smartphone.

2.  Maximum exposure of your listing to the marketplace.  I make sure your listing reaches every buyer.  Every buyer uses the Internet to search for their next home, whether directly on their own or indirectly through a buyers agent.  Your RMLS listing will go to every real estate agent in the area and every major website that buyers use. I use a syndication service to distribute your listing to websites that don’t receive a direct RMLS feed. This includes Zillow and Trulia. Yard signage and flyers reinforce your listing to drive bys.

3.  Adequate market time.  Multiple offers in the first couple of days are common, especially with entry and mid-level price points.   However, not every buyer can visit and offer in the first 2 days. If offers are cut off too soon, you might miss out on the best offer.  I keep your listing active for at least 5 days including a weekend.  I also hold an open house during that weekend.  This allows all buyers an opportunity to view and offer on your house assuring that you receive the best offers, not just the fastest ones.

4.  Experienced negotiation.  With 12 years in the real estate business and a management background before that, I can help you negotiate the best price and terms possible.  I have a working knowledge of house systems and will help you with any repair negotiations during the inspection period.  I know when to negotiate and when to say "no". 

 

Sales Commission:  Not paying too much commission is achieved right at the beginning of the process, when you first sign your listing contract.

This is where being a trusted independent broker really pays off for my clients.  For example, you can take your car to the new car dealership for repairs.  They will probably do a great job, but they will charge you a lot to do the work.  Or, you can go to a trusted independent shop where they will also do a great job, but will charge you much less for the same work. 

Real Estate Sales is the same way. You can go to a franchise broker and they will probably do a great job, but they will charge you a lot to do the work.  Or, you can go to a trusted independent broker who will also do a great job, but will charge you much less for the same work.

 

So why did I become an independent broker: 

In 2003, I thought about selling my home.  I called the franchise broker I had purchased it through.  I was told since I was a repeat customer, they would "only" charge me 6% commission.  It didn't take me long with a calculator to realize 6% of $400,000 was $24,000! 

I realized I didn't have a trusted independent broker to handle my listing.  After asking around, I also realized that others didn't either.  If they did, no one would ever use a franchise broker.  That's when I decided to be that person for my clients.  While the solution sounds simple, it took a lot of effort to make it happen.  It's a step that most brokers are not willing to take to benefit their clients.  This kind of effort and my mission to make this process more affordable for my clients is what separates me from other brokers.  

 

Decided to join this industry after being told how much it would cost to sell my home in 2004. 6% of 400,000 is a lot of money! By owning my own company, I would be able to provide as good or better service at a much lower cost for my clients. Received my agent's license in 2006, my Principal Broker's license in 2008 and started Cornforth Realty in 2009. - See more at: https://www.lessthan6percent.com/re/my-agent-profile#sthash.p980LNb3.dpuf
Decided to join this industry after being told how much it would cost to sell my home in 2004. 6% of 400,000 is a lot of money! By owning my own company, I would be able to provide as good or better service at a much lower cost for my clients. Received my agent's license in 2006, my Principal Broker's license in 2008 and started Cornforth Realty in 2009. - See more at: https://www.lessthan6percent.com/re/my-agent-profile#sthash.p980LNb3.dpuf

My Assurance to You: 

  • I always provide excellent service for my clients. 
  • I am always accessible.  You will receive a prompt response whether by phone, email or text.
  • Your listing will be among the highest quality listings on the market.
  • My comprehensive marketing program gives you maximum exposure to the marketplace with your listing reaching every buyer and every real estate broker 24 hours a day, 7 days a week.   
  • You will receive the lowest commission rate available. 
  • There is no long term contract.  You can cancel your listing at any time and owe nothing if you are not completely satisfied.

 

 

To be contacted regarding listing your home:

 

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